ADVANCEW WHITE SENSITIVE MAXIMUM STRENGTH SENSITIVITY RELIEF WITH WHITENING - sodium fluoride and potassium nitrate paste, dentifrice
Church & Dwight Co., Inc.

Disclaimer: Most OTC drugs are not reviewed and approved by FDA, however they may be marketed if they comply with applicable regulations and policies. FDA has not evaluated whether this product complies.

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Active ingredients

Potassium nitrate (5.0%)
Sodium fluoride (0.24%)

Purpose
Antihypersensitivity
Anticavity toothpaste

Use aids in the prevention of dental decay
builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact

Warnings
When using this product do not use longer than 4 weeks unless recommended by a dentist or physician.

Stop use and ask a dentist if the problem persist or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist.

Keep out of reach of children under 6 years of age.

If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Directions           do not swallow

adults and children 12 years and older             apply at least 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth for at least one minute, preferably after each meal or at                                                                             least twice a day (morning and evening) or as recommended bya dentist or physician . Make sure to brush all sensitive areas of the teeth.
children under 12 years                                       consult a dentist or physician

Inactive ingredients sodium bicarbonate (baking soda), water, sorbitol, glycerin, sodium saccharin, cellulose gum, flavor, sodium lauryl sulfate, sodium lauroyl sarcosinate, titanium dioxide

Questions or comments? Call 1-800-786-5135 Monday-Friday 9am-5pm ET or visit www.myoralcare.com

Principal Display Panel

ARM AND HAMMER The Standard of Purity
Fluoride Anti-Cavity Toothpaste

Fresh Mint

ADVANCE WHITE
SENSITIVE with Whitening

MAXIMUM STRENGTH SENSITIVITY RELIEF

NET WT. 4.5 OZ. (127g)

FRESH FROM THE DENTIST FEELING OF CLEAN

Carton image

ADVANCEW WHITE SENSITIVE MAXIMUM STRENGTH SENSITIVITY RELIEF WITH WHITENING
sodium fluoride paste, dentifrice

Product Information
Product Type	HUMAN OTC DRUG	Item Code (Source)	NDC:10237-602
Route of Administration	DENTAL	DEA Schedule

Active Ingredient/Active Moiety
Ingredient Name	Basis of Strength	Strength
SODIUM FLUORIDE (FLUORIDE ION)	SODIUM FLUORIDE	2.4 mg in 1 g
POTASSIUM NITRATE (POTASSIUM CATION)	POTASSIUM NITRATE	50 mg in 1 g

Inactive Ingredients
Ingredient Name	Strength
SODIUM BICARBONATE
WATER
SORBITOL
GLYCERIN
SACCHARIN SODIUM DIHYDRATE
CARBOXYMETHYLCELLULOSE SODIUM
SODIUM LAURYL SULFATE
SODIUM LAUROYL SARCOSINATE
TITANIUM DIOXIDE

Product Characteristics
Color	white	Score
Shape		Size
Flavor	MINT (Fresh Mint)	Imprint Code
Contains

Packaging
#	Item Code	Package Description	Multilevel Packaging
1	NDC:10237-602-45	1 TUBE ( TUBE) in 1 CARTON	contains a TUBE
1		127 g in 1 TUBE	This package is contained within the CARTON (10237-602-45)
2	NDC:10237-602-63	1 TUBE ( TUBE) in 1 CARTON	contains a TUBE
2		178 g in 1 TUBE	This package is contained within the CARTON (10237-602-63)
3	NDC:10237-602-75	1 TUBE ( TUBE) in 1 CARTON	contains a TUBE
3		212 g in 1 TUBE	This package is contained within the CARTON (10237-602-75)

Marketing Information
Marketing Category	Application Number or Monograph Citation	Marketing Start Date	Marketing End Date
OTC monograph final	part355	03/01/2001	06/01/2012

Labeler - Church & Dwight Co., Inc. (001211952)

Establishment
Name	Address	ID/FEI	Operations
Church & Dwight Co., Inc.		043690812	manufacture

Revised: 11/2010 Church & Dwight Co., Inc.