CREST SENSITIVITY  TREATMENT AND PROTECTION - stannous fluoride paste, dentifrice 
Procter & Gamble Manufacturing Company

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Crest
SENSITIVITY
TREATMENT & PROTECTION

Drug Facts

Active ingredient

Stannous fluoride 0.454% (0.16% w/v fluoride ion)

Purposes

Anticavity, antigingivitis, antisensitivity toothpaste

Uses

• aids in the prevention of cavities
• helps prevent gingivitis
• helps interfere with the harmful effects of plaque associated with gingivitis
• helps control plaque bacteria that contribute to the development of gingivitis
• builds increasing protection against painful sensitivity of the teeth to cold, heat, acids, sweets or contact

Warnings

When using this product do not use for sensitivity longer than four weeks unless recommended by a dentist.

Stop use and ask a dentist if the sensitivity problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care.

Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Directions

• adults and children 12 yrs. & older: apply at least a 1-inch strip of the product onto a soft bristled toothbrush. Brush teeth thoroughly for at least 1 minute twice a day (morning and evening) or as recommended by a dentist. Make sure to brush all sensitive areas of the teeth.
• do not swallow
• children under 12 yrs.: ask a dentist

Other information

• products containing stannous fluoride may produce surface staining of the teeth
• adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist
• this Crest is specially formulated to help prevent staining
• see your dentist regularly

Inactive ingredients

glycerin, hydrated silica, sodium hexametaphosphate, propylene glycol, PEG-6, water, zinc lactate, flavor, trisodium phosphate, sodium lauryl sulfate, sodium gluconate, carrageenan, sodium saccharin, xanthan gum, polyethylene, titanium dioxide, blue 1

Questions?

1-800-594-4158

PRINCIPAL DISPLAY PANEL - 119 g Carton

NEW!

Crest

SENSITIVITY

TREATMENT & PROTECTION

FLUORIDE TOOTHPASTE
FOR ANTICAVITY, ANTIGINGIVITIS
& SENSITIVE TEETH

Relief Within
Minutes*

Lasting
Sensitivity Relief

Protects Against
Enamel Loss &
The Gum Disease
Gingivitis

SMOOTH MINT
TOOTHPASTE

NET WT 4.2 OZ (119 g)

CREST SENSITIVITY   TREATMENT AND PROTECTION stannous fluoride   paste, dentifrice

Product Information Product Type HUMAN OTC DRUG NDC Product Code (Source) 37000-011 Route of Administration DENTAL DEA Schedule

Active Ingredient/Active Moiety Ingredient Name Basis of Strength Strength Stannous Fluoride (Fluoride ion) Stannous Fluoride 454 g  in 1 g

Inactive Ingredients Ingredient Name Strength glycerin   hydrated silica   sodium polymetaphosphate   propylene glycol   polyethylene glycol 300   water   zinc lactate   sodium lauryl sulfate   sodium gluconate   carrageenan   saccharin sodium   xanthan gum   titanium dioxide   FD&C Blue No. 1

Product Characteristics Color      Score      Shape Size Flavor PEPPERMINT Imprint Code Contains

Packaging # NDC Package Description Multilevel Packaging 1 37000-011-02 1 TUBE In 1 CARTON contains a TUBE (37000-011-01) 1 37000-011-01 24 g In 1 TUBE This package is contained within the CARTON (37000-011-02) 2 37000-011-04 1 TUBE In 1 CARTON contains a TUBE 2 119 g In 1 TUBE This package is contained within the CARTON (37000-011-04)

Marketing Information
Marketing Category	Application Number or Monograph Citation	Marketing Start Date	Marketing End Date
OTC monograph final	part355	03/01/2011

Labeler - Procter & Gamble Manufacturing Company (004238200)

Revised: 05/2011Procter & Gamble Manufacturing Company